Audience data

Written By Philip Driver

Target Real Paying Players

Most user acquisition targets potential spenders. Audiences Data targets players who have already spent.

Audiences Data is a high-intent audience activation product built using real Transaction Data, allowing you to reach verified in-app purchasers inside your paid media platforms — without relying on interests, assumptions, or black-box algorithms.

If your goal is better purchasers, stronger ROAS, and revenue-backed performance, this is where you start.

What Is Audiences Data?

Audiences Data is a plug-and-play purchaser audience product for mobile games.

We identify devices that have already made in-app purchases using genuine Transaction Data and activate those audiences directly inside your advertising accounts as custom audiences, ready for prospecting, lookalikes, or retargeting.

This is not a managed media service.
You can run campaigns yourself or pair this with your existing UA partners.

Why Audiences Data Wins

Verified Purchase Intent

Reach users with proven spend behaviour, not inferred intent.

Higher Monetisation Potential

Audiences consistently outperform interest-based and algorithm-only targeting due to real purchase signals.

Stronger Lookalikes

Use high-quality purchaser seeds to scale more efficiently.

Full-Funnel Compatible

Works for prospecting, retargeting, and sequential messaging.

Revenue-Based Measurement

Performance is measured using CPP and revenue data via your MMP — not vanity metrics.

How It Works

1. Define Your Buyer Profile

You tell us:

  • Target countries

  • Game genres and competitor titles

  • Spend level thresholds

This ensures audiences are tailored to your monetisation model.

2. Transaction Data Matching

Using real credit card Transaction Data, we identify mobile devices that:

  • Have already made in-app purchases

  • Match your genre, title, and spend criteria

No interest targeting. No probabilistic modelling.

3. Audience Activation

We convert matched devices into custom audiences and deliver them directly into your ad platform using your Ad Account ID.

Audiences are ready to use immediately for:

  • Prospecting

  • Lookalikes

  • Retargeting

4. Measure What Matters

You track performance using your existing MMP (AppsFlyer, Adjust, etc.), focusing on:

  • Cost Per Purchaser (CPP)

  • Revenue

  • ROAS

Audience Signals Available

Audiences can be built using combinations of:

  • In-app purchase behaviour

  • Game genre and title-level engagement

  • Spend value

  • Play frequency and session depth

  • Platform and device indicators

Platforms Supported

Audiences Data is compatible with:

  • Meta

  • Google

  • TikTok

  • Reddit

  • X

  • Programmatic and in-app networks

Global Coverage

Audiences are available across:

  • North America

  • Europe

  • Asia Pacific

  • Southeast Asia

  • Latin America

Who Audiences Data Is For

  • Mobile game publishers focused on monetisation

  • UA teams optimising for purchasers, not installs

  • Studios struggling with declining algorithm performance

  • Teams that want better seeds for lookalike scaling

Philip Driver
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Fully managed campaigns